Emirates Holidays in partnership with Dubai Health Authority to tap burgeoning global wellness tourism market
Dubai, U.A.E., 24 April 2018: Emirates Holidays, the tour operating arm of Emirates Airline, is eyeing the fast-growing health and wellness tourism market by partnering the Dubai Health Authority to offer health and wellness holidays in Dubai.
Known for its range of well-curated and bespoke travel packages, Emirates Holidays is teaming up with world-class spas, wellness centres and health facilities in Dubai, to create a unique destination travel experience for the health-conscious traveller.
Each wellness and health package includes return flights on Emirates; a three to four day stay at a hotel property renowned for its health and wellness facilities; a selection of spa and wellness treatments, including a health and wellness programme tailored to the client’s specific needs and daily meals.
As a start, Emirates Holidays is partnering two premier establishments to provide their wellness programmes - DNA Health at Madinat Jumerirah and Rayya Wellness Retreat at the Retreat Palm Dubai, M Gallery by Sofitel.
The health and wellness packages, which were launched yesterday, are being done in association with Dubai Health Experience (DXH), a brand conceived by the Dubai Health Authority (DHA) to strengthen the medical facilities in Dubai and strengthen the position of Dubai on the world map of medical tourism.
Dr Layla Al Marzouqi, Director of Health Tourism Council at the DHA said, “Dubai is a favourable location for travellers, particularly from the neighbouring GCC countries. Dubai offers world-class hospitality and healthcare services and our objective is to provide health tourists with a unique experience, the highest medical service standards using state-of-the-art technology accompanied by highly specialized and educated staff. The wellness sector in the Emirate offers excellence in service for travellers seeking wellness services along with several tourism options. We also plan to co-develop preventive health check-up holiday packages of various kinds for individuals, families and children in the future in collaboration with leading hospital and clinics in Dubai.
According to the Global Wellness Institute, global wellness tourism revenues grew from US$494.1 billion in 2013 to US$563.2 billion in 2015 – or 14%. This growth rate is more than twice as fast as overall tourism expenditures (6.9%).
“We are excited to launch Health and Wellness Holidays to Dubai in partnership with the Dubai Health Authority. We see the health and wellness segment as a significant growth opportunity for Emirates Holidays and Dubai as a destination,” said Robin Parry, Vice President - Emirates Holidays.
“With the packages we’ve designed, our customers will enjoy travel on award winning Emirates, see the best of Dubai’s sights and improve their health and wellbeing".
Emirates Holidays will focus on Kuwait and KSA as the initial markets for its wellness holidays with the intention to expand this to other markets over time.
Note to Editors:
Emirates Holidays
Emirates Holidays, the tour operating arm of Emirates Airline, extends the Emirates quality experience from air to the ground with its wide array of holiday options based around the airline's network. With over 20 years of experience in the travel industry, Emirates Holidays creates the finest travel experiences for our discerning customers with its travel consultants specialising in Indian Ocean, Europe, Asia, America and African getaways.
https://www.emiratesholidays.com/
DNA Health, Madinat Jumeirah – Dubai
DNA Health is the UAE’s first luxury medical clinic with a world-renowned medical team focused on bespoke treatments in the fields of Preventative Care, Functional Medicine and Bio-Aesthetics. Located on the tranquil grounds of the 5-star Jumeirah Al Qasr hotel, next to the award winning Talise Spa, DNA Health’s team of internationally renowned US and European trained and certified clinical professional team are committed to provide unparalleled care and bespoke treatments.
https://www.jumeirah.com/en/hotels-resorts/dubai/madinat-jumeirah/spa/dna-health-and-wellness-center
Rayya Wellness Retreats at The Retreat Palm Dubai, M Gallery by Sofitel
The Retreat is the first wellness resort in the UAE and the entire Middle East region offering an immersive experience providing wellness solutions designed to help achieve personal transformation of mind, body and soul. Located on the iconic Palm Jumeirah, The Retreat offers a range of holistic tailor-made health and wellbeing programmes and packages, the centre houses a luxury spa, a state-of-the-art fitness centre and gym, a wellness clinic and a variety of recreation facilities.
http://www.theretreatpalmdubai.com/
Dubai Health Authority
The Dubai Health Authority (DHA) was created, in June 2007, by Law 13 issued by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, with an expanded vision to include strategic oversight for the complete health sector in Dubai and enhance private sector engagement. His Highness Sheikh Hamdan Bin Rashid Al Maktoum, Deputy Ruler of Dubai and UAE Minister of Finance is the President of the Dubai Health Authority and His Excellency Humaid Al Qutami is the Chairman of the Board and Director-General of the Dubai Health Authority.
The DHA’s aim in Dubai is to provide an accessible, effective and integrated healthcare system, protect public health and improve the quality of life within the Emirate. This is a direct translation of the objectives of the Dubai Strategic Plan 2015 launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum. Keeping the strategic plan in mind, the DHA’s mission is to ensure access to health services, maintain and improve the quality of these services, improve the health status of nationals, residents and visitors and oversee a dynamic, efficient and innovative health sector.
In addition to overseeing the health sector for the Emirate of Dubai, the DHA also focuses on providing services through DHA healthcare facilities including hospitals (Latifa, Dubai, Rashid and Hatta), specialty centres (e.g. the Dubai Diabetes Center) and DHA primary health centres spread throughout the Emirate of Dubai.
The main pillars of service delivery at DHA health facilities are quality, efficiency, patients and staff. It is our aim to maintain and improve the quality and efficiency of DHA health services. An important aspect of the service delivery strategy is to focus on patients, their needs and satisfaction as well as attract, retain, nurture and support outstanding staff.
Prior to the establishment of the DHA, the Department of Health and Medical Services (DOHMS), which was established in 1973, was the functioning authority that almost exclusively focused on health service delivery.
https://www.dha.gov.ae/en/pages/dhahome.aspx